Beshqozon Team Reaches Cannes Young Lions World Final — A Historic First for Uzbek Restaurant Industry
Beshqozon's marketing team is heading to Cannes. From June 22-26, they'll compete at the international stage of Cannes Lions Young Competitions — one of the world's most prestigious advertising and creativity festivals. This is more than just participation: the team earned their place by winning the Central Asian regional selection, taking first place with 29.75 points — the highest score among all regional participants.
What is Cannes Young Lions
Cannes Lions is the world's leading festival for advertising, marketing, and creative excellence. Each year, it brings together top brands, agencies, and young professionals from around the globe to Cannes. Young Lions is a dedicated track for emerging teams: participants receive a creative brief and must deliver a ready-made solution within tight deadlines. Judges evaluate not just creativity, but also brand understanding, audience insight, and practical business impact.
Winning a regional selection to compete there is already a significant achievement. Winning it with the highest score in Central Asia — that's history.
The Story Behind This Brand
Beshqozon has been around for 27 years. In that time, the chain has become Uzbekistan's largest plov-center by revenue and one of the country's most recognizable restaurant brands. The establishments welcome over 10,000 guests daily — Tashkent residents, visitors from other regions, and tourists from around the world. The branch near the TV tower in Yunusabad has become an unofficial landmark, known as the "Central Asian Plov Center." According to the chain's data, Beshqozon ranks among the world's top plov establishments by annual portion volume.
In May, the brand celebrated its 27th anniversary with a large-scale festival and young chef plov championship — the winner received a Haval M6 automobile. On May 20, Beshqozon received the Brand Awards International 2026 prize for contributing to national gastronomy development, promoting the plov brand, and maintaining high quality standards.
Why This Matters for the Entire Market
Until this moment, imagining an Uzbek restaurant brand reaching such a platform was difficult. Beshqozon's participation in Cannes Young Lions sends a signal to the entire market: Uzbek brands today compete not just on product, but on the strength of their marketing teams.
For the local restaurant market, this is an important precedent. A plov-center chain that grew from Uzbek culinary culture now represents the country on an international professional platform alongside teams from Europe, Asia, and America.
Where to Try It
Four Beshqozon locations in Tashkent:
- Beshqozon Glinka — Glinka Street, 41A
- Beshqozon Ko'kcha — Sherozi Street, 43
- Beshqozon Sergeli — Sergeli-VIII District, 3B
- Beshqozon Teleminora — Iftikhor Street, 1 (near the TV tower)
Phone: +998 71 200-94-44 · Delivery: t.me/BeshqozonBot · Website: beshqozon.uz
Beshqozon is featured in the curated selection of verified venues on Horix — a platform showcasing Tashkent's best restaurants. Find addresses, menus, and contacts quickly and easily.